Secure. Beautiful. Everyday.

At Noala, we design premium leak-proof underwear for women who want to feel confident every day. Our Swedish, discreet panties solve everyday leakage without compromising style or comfort.

Our story

Most solutions on the market felt clinical, bulky, or unreliable. We wanted to create something better: underwear that looks and feels like your favorites, but with built-in protection.

Noala was founded in Gothenburg with the goal of providing women with beautiful, reliable solutions for incontinence, menstrual leakage, or menopause-related issues without shame or disposable products.

Noala Premium Underwear

Our absorbent panties with advanced 4-layer technology. Designed to feel like regular underwear with discreet, secure protection that lasts all day – up to 12 hours.

Technology:

• SecureSoft™ inner layer with 3D core technology
• NoalaDry™ multilayer absorption system
• OdorGuard™ odor-blocking technology
• Waist-to-waist coverage
• Premium cotton blend with breathable material

What we stand for

Security We understand that small leaks can cause worry and limit you in everyday life. Our panties give you the freedom to live, move, and feel secure all day.

Beauty Our underwear is designed to look and feel like completely ordinary panties. You won't notice any difference, except that you avoid worry.

Quality We use carefully selected materials and technologies to ensure the best possible performance and comfort – machine washable and reusable over 100 times.

Empathy We speak directly to the woman who feels worry, without making you feel guilty. We use warmth, understanding, and practical benefits in everything we do.

Why Noala?

🇸🇪 Swedish design World-class quality and design
👗 Discreet elegance Looks like regular underwear
🔬 Expert tested Dermatologically tested and safe
📦 Secure shopping 30-day results guarantee, free shipping & returns
🌱 Environmentally smart Replaces hundreds of disposable products

Frequently asked questions

"Does it feel like a pad or diaper?"
No, they feel just like regular underwear thanks to our SecureSoft™ technology.

"Do they show through tight clothes?"
Our panties have a seamless, elegant design that doesn't show through clothes.

"Does it work for both menstruation and urinary leakage?"
Yes, the NoalaDry™ system effectively handles both menstruation and light urinary leaks.

"How many ml of liquid can they hold?"
They absorb the equivalent of up to 12 tampons and provide protection for up to 12 hours.

Customer voices

"The first time I forgot I was wearing protection, it just feels like regular underwear." – Maria, 38

"Perfect for my light incontinence after childbirth. No one notices the difference." – Anna, 32

Our values

Everyday security We believe no woman should have to limit herself because of fear of leaks.

Discreet beauty Protection doesn't have to mean compromising on style or comfort.

Empathetic understanding We understand the challenges and create solutions with warmth and respect.

Swedish quality We stand for premium quality and reliability in every detail.

Our promise

• 30-day results guarantee
• Free shipping
• Recommended by experts
• Over 10,000 satisfied users
• Discreet delivery
• Environmentally friendly reusable protection

Contact

Email: hej@noala.se
Address: Anna Branzells Gata 10, 415 26 Göteborg

You deserve to feel safe and beautiful every day.